Monica Bhavsar
	[email protected]

LOWER-DIVISION COURSES

Lecture, three hours; discussion, one hour. Prerequisite(s): none. Provides an overview of the field of business administration. Areas covered include business goals and strategies, functional areas of business and their integration in policy and decision making, social responsibility, computers in business, and business trends and challenges including the international dimension.

BSAD 020A
Principles of Accounting I. (4)

Lecture, three hours; discussion, one hour. Study of the concepts and techniques for measurement and communication of financial information. An introduction to accounting theory and practice as related to the single proprietorship, with emphasis on service and merchandising transaction analysis, and recording and summarizing procedures used in preparing various financial statements.

BSAD 020B
Principles of Accounting II. (4)

Lecture, three hours; discussion, one hour. Prerequisite(s): BSAD 020A or equivalent. Continuation of study of accounting principles with emphasis on partnerships and corporations. Topics include stock and bond issuances, present value concept as related to accounting, introduction to consolidation and intercompany investments, special financial statements and financial statement analysis, and partnership formation and liquidation.

UPPER-DIVISION COURSES

Lecture, three hours; discussion, one hour. Prerequisite(s): upper-division standing or consent of instructor. An introduction to the role of marketing in society with emphasis on concepts, marketing methods, and institutions.

BSAD 112
Consumer Behavior. (4)

Lecture, three hours; outside readings and projects, three hours. Prerequisite(s): BSAD 110. Provides a basic understanding of the general models of choice behavior as it relates to marketing decision making. Emphasis is on motivation, perceptions, learning, and social forces as they impact on the choice process.

BSAD 113
Marketing Institutions. (4)

Lecture, three hours; outside readings and projects, three hours. Prerequisite(s): BSAD 110. The concepts and strategies relating to the delivery of consumer goods and services. The management of marketing activities within the channels of distribution will be the main topic of study with emphasis upon retail and wholesale institutions.

Lecture, three hours; discussion, three hours. Prerequisite(s): upper-division standing or consent of instructor. An inquiry into some of the moral issues arising from business life, such as conflicts of interest, responsibility to consumers, corporate culture and character, and the morality of competition. The history of ethics and the history of business as an institution are considered. Cross-listed with PHIL 116.

BSAD 117
Advertising. (Marketing Communications)(4)

Lecture, three hours; outside readings and projects, three hours. Prerequisite(s): BSAD 110. Covers the theory and practice of marketing across national borders. Provides an understanding of global marketing environments and examines the development of marketing strategies to maximize growth of global companies . Examines the determinants of communication effectiveness and efficiency, the components of marketing communication, and the process of designing implementing, controlling and evaluating marketing communication strategies.

BSAD 121
Introduction to Management Science. (4)

Lecture, three hours; discussion, one hour. Prerequisite(s): MATH 023 and CS 008 or their equivalent; upper-division standing. Survey of deterministic and probabilistic models for decision making: linear programming and extensions, networks, dynamic programming, decision trees, queuing models, and simulation. Uses of these models in decision making are discussed. Use of the computer is emphasized. Cross-listed with STAT 121.

Lecture, three hours; discussion, one hour. Prerequisite(s): BSAD 121/STAT 121 or equivalent. Deals with the issues of design and control of production systems in manufacturing and service organizations. Covers product and process selection, capacity planning, location and layout design, project and job scheduling, inventory control, material planning, and quality control.

BSAD 134
Corporate Finance and Investment. (4)

Lecture, three hours; discussion, one hour. Prerequisite(s): ECON 003 or ECON 003H; upper-division standing; BSAD 020A and BSAD 020B recommended. Covers the foundation materials for both corporate financial management, and investment and portfolio analysis. Topics covered include time value of money, capital budgeting, capital structure, dividend policy, portfolio theory, CAPM, and market efficiency. Cross-listed with ECON 134.

BSAD 150
The Sociology of Economic Organizations. (4)

Lecture, three hours; discussion, one hour. Historical and cultural analysis of modern industry, the social structure of labor--management relations, industry's community role. The behavior of intendedly rational organizations. Cross-listed with SOC 150.

Lecture, three hours; discussion, one hour. A survey of processes unique to formal organizations as well as social processes that affect their structure and operation. These processes are examined in different types of organizations (schools, industrial firms, prisons, military, etc.). Cross-listed with SOC 151.

BSAD 156
Leadership Development. (4)

Lecture, three hours; extra reading, three hours. Prerequisite(s): upper-division standing. Detailed analysis of leadership theory and practice through lectures, self-analysis instruments, and discussions of independent field experiences. A survey of areas pertaining to leadership, such as leadership theory, leadership style, oral and written communication, ethical leadership, interpersonal conflict management, the dynamics of culture, and gender in organization leadership.

BSAD 163
Cost and Management Accounting. (4)

Lecture, three hours; discussion, one hour. Prerequisite(s): BSAD 020B or equivalent; upper-division standing. Study of accounting data used for managerial planning and controlling of business operations. Provides an introduction to manufacturing operations and cost accounting systems, cost-volume-profit analysis, relevant costing, standard costing and variance analysis, as well as budgeting

Lecture, three hours; discussion, one hour. Prerequisite(s): CS 008, MATH 023, or equivalents; upper-division standing. Topics covered include computer hardware and software, business data processing, data bases, telecommunications, systems analysis and design, cost-benefit analysis, and systems applications in business. Programming assignment (Pascal or BASIC) and use of spread sheet are required.

BSAD 174
Electronic Commerse (4)

The goal of this course is to provide the student with an understanding of the issues and strategic implications of electronic commerce. It investigates the many different facets of electronic commerce, the various business strategies, management issues and pertinent technologies. Upon completion of the course, students should have a general understanding of the internet and associated technologies, understand what electronic commerce is and why is it so important, have a firm grasp of the underlying technologies behind electronic commerce, know how electronic commerce is being used to gain competitive advantage, know how the Internet and Intranets can be used to reach customers, link suppliers and improve the efficiency of business processes and functions.

BSAD 182
Politics and Economic Policy. (4)

Lecture, three hours; discussion, one hour. Prerequisite(s): upper-division standing or consent of instructor. Examines the political and administrative processes of economic policy formation, the rationale of government programs, and the mixture of facts, values, and social forces that determine policy. Emphasizes issues of government-economy interaction emerging under the impact of modern technology. Cross-listed with POSC 182.

BSAD 184
Management Strategy and Policy. (4)

Lecture, three hours; discussion, one hour. Prerequisite(s): senior standing. An integrative course which provides an understanding of strategic decision-making processes in organizations, the interrelationships among functional areas, and how descision making is affected by internal and external environments. Teamwork and case studies are emphasized.